Equipment manufacturers
Where the order is won or lost.
RFQ response, quoting speed, follow-up on open quotes, and the parts and service revenue most manufacturers never go back for. Written for the people who build playground, gym, kitchen and pool equipment.
The Quote Request That Came In Friday and Sat Until Monday
Quote requests go cold faster than any other lead. What the delay actually costs, and how to get every request answered before a competitor does.
How to Write a Quote That Wins the Equipment Order
How to write a quote for equipment orders: the six fields buyers compare, the three lines that lose deals, and why the first number sets the anchor.
How to Follow Up on a Quote You Priced Yourself
Most quotes don't need the owner at all. How to tell which ones do, and what a quote follow up should say once the number is already out the door.
How to Respond to an RFQ Before Your Competitor Does
How to respond to an RFQ fast enough to win it: the five stages of a quote, where each one stalls, and the follow-up almost no manufacturer runs.
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