Cookie Policy
Effective Date: March 30, 2026
What Are Cookies? Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience, remember your preferences, and understand how you use our services.
1. Introduction
This Cookie Policy explains how Lead Piranha ("we," "us," "our") uses cookies and similar tracking technologies on our website at www.leadpiranha.com (the "Website"). This policy should be read together with our Privacy Policy.
By using our Website, you consent to the use of cookies as described in this policy. However, you have control over cookies and can manage your preferences as explained in Section 7.
GDPR and ePrivacy Directive Compliance
For visitors from the European Economic Area (EEA), UK, and Switzerland, we comply with:
- General Data Protection Regulation (GDPR)
- ePrivacy Directive (Cookie Law)
We obtain your explicit consent before placing non-essential cookies on your device. Essential cookies necessary for the Website to function are exempt from consent requirements under GDPR recital 49 and Article 6(1)(f).
Australian Privacy Act Compliance
For Australian visitors, we comply with the Privacy Act 1988 and Australian Privacy Principles (APPs). This includes being transparent about our collection and use of personal information through cookies and providing you with choices about cookie usage.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Types of Cookies We Use
| Cookie Type | Duration | Description |
|---|---|---|
| Session Cookies | Temporary (deleted when you close browser) | Enable you to navigate our Website and use features |
| Persistent Cookies | Remain until expiry or deletion | Remember your preferences and settings for future visits |
| First-Party Cookies | Varies | Set directly by Lead Piranha |
| Third-Party Cookies | Varies | Set by our service providers (analytics, advertising) |
Similar Technologies
In addition to cookies, we use similar technologies:
- Web Beacons (Pixels): Tiny graphics with unique identifiers that track user behavior
- Local Storage: Browser storage for data that persists across sessions
- Session Storage: Temporary browser storage cleared when you close the tab
- Device Fingerprinting: Collection of device and browser characteristics for identification
3. Cookie Categories and Purposes
3.1 Strictly Necessary Cookies
ESSENTIALThese cookies are essential for the Website to function properly. They enable core functionality such as security, network management, and accessibility.
Legal Basis (GDPR): Legitimate interests (Article 6(1)(f)) - necessary to provide services you request
Consent: Not required (exempted under ePrivacy Directive)
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| session_id | Maintains your session state | Lead Piranha | Session |
| csrf_token | Security - prevents cross-site request forgery | Lead Piranha | Session |
| cookie_consent | Stores your cookie preferences | Lead Piranha | 12 months |
| load_balancer | Distributes traffic across servers | Lead Piranha / Vercel | Session |
| __stripe_mid | Stripe - fraud prevention and secure payment processing | Stripe, Inc. | 1 year |
| __stripe_sid | Stripe - fraud prevention for the current payment session | Stripe, Inc. | 30 minutes |
3.2 Functional Cookies
FUNCTIONALThese cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and login information.
Legal Basis (GDPR): Consent (Article 6(1)(a)) or legitimate interests (Article 6(1)(f))
Consent: Required for EU/EEA visitors
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| user_preferences | Stores your display preferences | Lead Piranha | 12 months |
| language | Remembers your language preference | Lead Piranha | 12 months |
| remember_me | Keeps you logged in | Lead Piranha | 30 days |
| location | Stores your location preference for matching | Lead Piranha | 90 days |
3.3 Analytics and Performance Cookies
ANALYTICSThese cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve our Website and services.
Legal Basis (GDPR): Consent (Article 6(1)(a))
Consent: Required for EU/EEA visitors
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| _clck | Microsoft Clarity - persists Clarity user ID for session stitching | Microsoft Clarity | 1 year |
| _clsk | Microsoft Clarity - connects page views belonging to the same session | Microsoft Clarity | 24 hours |
| CLID | Microsoft Clarity - records the first time Clarity was seen on this device | Microsoft Clarity | 1 year |
| ANONCHK | Microsoft Clarity - verifies whether cookies from other Microsoft domains can be used | Microsoft | 10 minutes |
| MR | Microsoft Clarity - indicates whether to refresh MUID | Microsoft | 7 days |
| MUID | Microsoft - identifies unique web browsers visiting Microsoft sites; used for advertising, site analytics, and other operational purposes | Microsoft | 1 year |
| SM | Microsoft Clarity - used in synchronizing the MUID across Microsoft domains | Microsoft | Session |
Microsoft Clarity: We use Microsoft Clarity to understand how visitors interact with our website. Clarity records anonymized session replays, click heatmaps, and scroll depth data to help us identify usability issues and improve the site experience. Clarity does not collect personally identifiable information through its cookies. For more information: Microsoft Privacy Statement and Microsoft Clarity Terms.
Data Residency: Microsoft Clarity data is processed and stored in Microsoft Azure data centers. EU/EEA visitors' data is handled under Microsoft's standard contractual clauses.
Google Analytics 4: We also use Google Analytics 4 to collect aggregated, anonymized traffic and engagement data (pages visited, session duration, referral source). IP anonymization is enabled. For more information: Google Privacy Policy. To opt out: Google Analytics Opt-out Browser Add-on.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| _ga | Google Analytics - distinguishes unique users by assigning a random ID | 2 years | |
| _ga_* | Google Analytics 4 - maintains session state | 2 years | |
| _gid | Google Analytics - distinguishes users; expires after each session | 24 hours |
3.4 Advertising and Marketing Cookies
MARKETINGThese cookies track your online activity to help advertisers deliver more relevant advertising or limit how many times you see an ad. These cookies can share information with other organizations or advertisers.
Legal Basis (GDPR): Consent (Article 6(1)(a))
Consent: Required for EU/EEA visitors
Right to Object: You have the right to object to processing for direct marketing purposes (Article 21)
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| _fbp | Facebook Pixel - tracks conversions and retargeting | Facebook/Meta | 3 months |
| fr | Facebook - delivers advertising and measures performance | Facebook/Meta | 3 months |
| IDE | Google Ads - tracks ad impressions and interactions | 13 months | |
| test_cookie | Checks if browser supports cookies | 15 minutes | |
| NID | Google - remembers preferences and personalizes ads | 6 months | |
| _ttp | TikTok Pixel - tracks conversions and user behavior | TikTok | 13 months |
| _tt_enable_cookie | TikTok - determines if cookies are enabled | TikTok | 13 months |
| _pinterest_ct_ua | Pinterest - anonymous user tracking for ad measurement | 1 year | |
| _pin_unauth | Pinterest - tracks anonymous sessions for conversion attribution | 1 year | |
| _derived_epik | Pinterest - ad conversion tracking across sessions | 30 days |
Retargeting and Behavioral Advertising: We use advertising cookies to show you relevant ads across the internet based on your browsing activity on our Website. This is called "retargeting" or "behavioral advertising."
Profiling Notice (GDPR Article 22): Some advertising cookies involve automated profiling to predict your interests. You have the right to object to such profiling and can opt out using the controls in Section 7.
4. Third-Party Cookies
We work with third-party service providers who may place cookies on your device:
4.1 Analytics Providers
- Google Analytics: Website traffic and user behavior analysis
- Privacy Policy: https://policies.google.com/privacy
- Opt-out: Google Analytics Opt-out Browser Add-on
4.2 Advertising Partners
- Facebook/Meta Pixel: Ad targeting and conversion tracking
- Privacy Policy: https://www.facebook.com/privacy/policy
- Opt-out: Facebook Ad Preferences
- Google Ads: Display advertising and remarketing
- Privacy Policy: https://policies.google.com/privacy
- Opt-out: Google Ad Settings
- TikTok Pixel: Ad targeting and conversion tracking
- Privacy Policy: https://www.tiktok.com/legal/privacy-policy
- Opt-out: TikTok Privacy Settings
- Pinterest Tag: Ad targeting and conversion tracking
- Privacy Policy: https://policy.pinterest.com/en/privacy-policy
- Opt-out: Pinterest Privacy Settings
4.3 Payment Processors
- Stripe: Fraud prevention and payment processing
- Privacy Policy: https://stripe.com/privacy
- PayPal: Payment processing
- Privacy Policy: https://www.paypal.com/privacy
Data Transfers to Third Parties (GDPR)
When you consent to third-party cookies, some of these providers (like Google and Facebook) may transfer your data to countries outside the EEA. We ensure that appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions for certain countries
- Privacy Shield successor frameworks (where applicable)
5. How We Use Cookie Data
We use information collected through cookies to:
Essential Operations
- Enable core Website functionality and security
- Authenticate users and prevent fraud
- Remember your preferences and settings
- Ensure the Website loads correctly and performs well
Analytics and Improvement
- Understand how visitors use our Website
- Identify popular pages and features
- Diagnose technical problems
- Improve Website design and user experience
- Test new features and variations
Marketing and Advertising
- Deliver relevant advertisements based on your interests
- Measure the effectiveness of our advertising campaigns
- Limit how many times you see the same ad
- Show you personalized content and offers
- Track conversions and attribute sales to marketing efforts
6. Cookie Duration
Cookies remain on your device for different periods depending on their purpose:
| Duration Type | Timeframe | Used For |
|---|---|---|
| Session | Until you close your browser | Essential website functions, temporary preferences |
| Short-term | 1 day - 1 month | Recent activity tracking, short-term preferences |
| Medium-term | 1 month - 1 year | User preferences, functional features |
| Long-term | 1 year - 2 years | Analytics data, advertising preferences |
You can delete cookies at any time using your browser settings (see Section 7).
7. Managing Your Cookie Preferences
Your Cookie Choices
You have several options to control how cookies are used:
7.1 Cookie Consent Banner
When you first visit our Website, you'll see a cookie consent banner asking for your preferences:
- Accept All: Consents to all cookie categories
- Reject Non-Essential: Only essential cookies will be used
- Customize: Choose which cookie categories you allow
You can change your preferences at any time by clicking the "Cookie Settings" link in our Website footer or by clicking here: [Cookie Preferences]
7.2 Browser Settings
All modern browsers allow you to control cookies through browser settings:
| Browser | Instructions |
|---|---|
| Google Chrome | Settings → Privacy and security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Cookies and site data |
For detailed instructions: https://www.allaboutcookies.org/manage-cookies
7.3 Advertising Opt-Outs
To opt out of interest-based advertising:
- Network Advertising Initiative: https://optout.networkadvertising.org/
- Digital Advertising Alliance: https://optout.aboutads.info/
- Your Online Choices (EU): https://www.youronlinechoices.com/
- Google Ads Settings: https://adssettings.google.com
- Facebook Ad Preferences: https://www.facebook.com/settings?tab=ads
7.4 Mobile Device Settings
For mobile devices:
- iOS: Settings → Privacy → Tracking → Allow Apps to Request to Track (toggle off)
- Android: Settings → Google → Ads → Opt out of Ads Personalization
7.5 Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal. Currently, there is no industry standard for responding to DNT signals. We do not currently respond to DNT signals but will update this policy if standards are established.
GDPR Rights Related to Cookies
Under GDPR, you have rights regarding cookie data:
- Right to Access: Request information about cookie data we hold about you
- Right to Erasure: Request deletion of cookie data
- Right to Object: Object to cookie processing for marketing purposes
- Right to Withdraw Consent: Withdraw cookie consent at any time
Exercise these rights through our cookie consent banner or by contacting privacy@leadpiranha.com
8. Impact of Disabling Cookies
If you disable or reject cookies, some features of our Website may not function properly:
| Cookie Type Disabled | Potential Impact |
|---|---|
| Essential Cookies | Cannot log in or maintain session; security features may not work; Website may not load correctly |
| Functional Cookies | Settings and preferences not saved; need to re-enter information each visit; reduced personalization |
| Analytics Cookies | Website improvements may be slower; we can't measure what features are popular; less ability to fix technical issues |
| Marketing Cookies | May see less relevant advertising; may see the same ads repeatedly; won't receive personalized offers |
Note: Disabling essential cookies will significantly limit your ability to use our Website.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- Our business practices
- Legal or regulatory requirements
- Technology and industry standards
Notification of Changes:
- We will post the updated policy with a new "Effective Date"
- Material changes will be notified through our cookie banner or email
- Continued use after changes constitutes acceptance
- EU/EEA users will be asked to re-consent if required by law
We encourage you to review this Cookie Policy periodically.
10. Contact Us About Cookies
Questions About Our Use of Cookies?
Lead Piranha
25 SE 2nd Ave Ste 550 PMB 980
Miami, FL 33131
Phone: +1 (786) 477-4203
Privacy and Cookie Inquiries:
Email: privacy@leadpiranha.com
Subject Line: "Cookie Policy Inquiry"
Data Protection Contact (GDPR):
Email: dpo@leadpiranha.com
EU Representative (GDPR Article 27):
Email: eu-representative@leadpiranha.com
Note: EU representative will be appointed if we process data of significant numbers of EU residents. Until appointed, please direct all EU inquiries to privacy@leadpiranha.com
Australian Privacy Matters:
Email: privacy@leadpiranha.com
Subject Line: "Australian Cookie Inquiry"
11. Additional Resources
Learn More About Cookies
- All About Cookies: https://www.allaboutcookies.org
- International Chamber of Commerce: https://www.cookielaw.org
Regulatory Information
- EU GDPR: https://gdpr.eu
- UK ICO Cookie Guidance: ICO Cookie Guidance
- Australian OAIC: https://www.oaic.gov.au
Related Policies
- Privacy Policy - How we handle your personal information
- Terms and Conditions - Terms of service for using our Website
This Cookie Policy was last updated on April 29, 2026.
For the most current information about cookies, visit this page regularly.
© 2026 Lead Piranha. All rights reserved.