Louie Villaverde
Founder, Lead Piranha
I build lead generation systems for service businesses. The kind that run on their own, that clients actually own, and that free up the people running them to close deals instead of chase them.
2
Books published
10+
Industries served
69
Articles published
2019
Building since
The short version
I'm from the Bronx, grew up between New York and New Jersey, and left corporate sales in 2019 with a one-way ticket south. I taught myself marketing on the road, started building for real clients, and turned that into Lead Piranha.
Two books out. A third in the works. The blog you're reading right now is the long-form version of how we run things at Lead Piranha, written so the people actually doing the work can borrow from it.
What I'm building right now
Systems
Lead generation systems for service businesses across home services, healthcare, professional services, and local services.
Content
A daily blog that publishes itself, plus a newsletter for owners building their own pipeline. Both written from inside live client work.
In the open
No courses, no gated communities. Education, content, and speaking that show what is actually possible with the right tools and the right systems.
Topics I write about
Recent articles
AI Roof Inspection Salt Lake City Playbook
Multi-Channel Marketing Attribution, Without Guesswork
After Hours Answering Service for Roofers
Missed Call Text Back for Contractors
AI Predictive Maintenance HVAC Houston TX Playbook
